Bloor Research’s whole ethos is to enable every organisation to optimise its IT investments. The way we do this is to:
- thoroughly research available IT products and how they are being used—through meetings with vendors, involvement in interactive events involving vendors and users, and feedback and analysis from industry, including surveys.
- research the industries and markets into which they are sold and their business drivers and needs.
- consider market trends and new developments likely to shape future IT direction.
The above process is integrated and iterative, ensuring regular updates as products and markets progress. Your participation in this process will ensure your needs and capabilities are fully identified.
In addition, Bloor has been busy transforming our solutions to add to and improve the ways you can access our available research to meet your needs. More general feedback and authoritative opinion from Bloor analysts in their specialist areas comes by reference to their articles and blogs.
The Bloor methodology for researching products and markets is based on the Bullseye™ open research framework from the Bullseye Foundation, to which we subscribe. This provides a standard method of collecting and analysing product and vendor data and demands a very thorough, consistent, and unbiased assessment of an IT sector, the vendors in it, and their products.
Bloor’s research and analyses have been acknowledged internationally as amongst the most authoritative produced on computing and business issues. Through involvement with this rigorous and impartial analysis process, user organisations and vendors of all sizes are guaranteed easy-to-access research that is accurate, impartial—and directly applicable to their organisations.
If your organisation is an IT vendor and wishes to be included in an existing Bullseye-based market analysis, or in being involved in a Bullseye analysis of a new market, please contact us to discuss this.