The age of Master Data management has arrived. So says Harriet Fryman in the introduction to her report which you can download here.
In fact Master Data Management by other names has been a hot topic for business managers for some years. As companies have grown and adopted a global presence and stance so too have the problems associated with creating a global profile, the single face to the customer. Businesses have been addressing this through a number of initiatives such as global branding and image and tighter management controls. However these initiatives are often unsuccessful because the core systems which underlie an integrated customer facing company don’t reflect a single reality.
Master Data Management addresses the core issues of running a truly integrated company. IT Directors, Consultants and line of business Managers can see how a unified and consistent approach can significantly impact their business from a compliance, performance and product management perspective, by reading this new report.