Designing and building the right solutions is only half the job. Finding the right end-users to turn into satisfied customers can be just as difficult. With the huge choice of technology offerings it's equally difficult for end-users to find the vendors who can really help them. In keeping with Bloor's mission to help end users make the most of IT we are introducing a new offering in our MarketAccess Support range: MASupport - Process.
Getting business process offerings to market is difficult, whether it's intra or extra enterprise processes supported by ERP / SCM systems or designing entirely new processes for existing customers. The market is full of confused and often contradictory messages; it's not enough to just find end-users with an interest, what's needed is to find end-users who are informed, educated and know enough to see the value of the offerings vendors can supply. To do this the market needs to be educated with unbiased, clear knowledge about all the choices available to them to enable them to make better decisions.
MASupport - Process is a combined set of services specifically created for Business Process vendors to educate and inform end-users about their value. Built in conjunction with BPMG (the Business Process Management Group) MASupport - Process combines the depth, reach and independence of both our organisations.
MASupport - Process puts vendors of Business Process products in front of interested and pre-informed business end-users. This targeted service gives a high level of visibility and can include publications, web presence, technology reviews, expert speakers, education for end-users and advertising opportunities as well as specifically tailored packages for individual vendors.
If you'd like to find and influence the people who have a real need for your products and services then download the PDF brochure and call us for more information.
Behind the scenes in computer ‘engine rooms', businesses' functions become electronic processes. A frequent need is to move selected electronically-held data from one place to another, making changes to it at some point along the way. The industry has long-used a loose description for this process: ‘extract, transform and load' - or ETL for short. ETL has a low profile, but your organisation like everyone else's will be using it. Whenever information (data) is taken from one file or database into another and a change in format (transformation) takes place, that is ETL. For instance, ETL is employed when merging disparate databases or loading a data warehouse from another source. Yet there are no ETL ‘standards' at present while new technologies such as service-oriented architecture (SOA) and enterprise service buses (ESBs) have propelled ETL to new levels of complexity. So pressure keeps mounting on those faced with ETL tasks trying to figure out how best to achieve the business needs.
Nor does that paint the whole ETL picture. Once achieved as a sequential task (‘batch run'), ETL now frequently updates data in real-time, thanks to a combination of new data legislation and other business imperatives demanding higher levels of data accuracy at all times. Each personal details change to a contact database may also immediately update a data warehouse being used in real-time, the information format having been ‘transformed' on the way. This complexity and variety of needs is forcing business who could once get away with writing their own one-off ETL programs to investigate the multi-function ETL software market - only to discover ETL software ranging from under $100 to over $1m with many (but never all) the bells and whistles. Almost all products offer an important unique feature with some addressing a specific industry's need. If you are tasked with finding the right ETL software, a barrier to selecting the best match for the organisation's short- and long-term ETL needs is not even being able to see the wood for the trees. Yet it is a business imperative to do so.
Clearly, the time is ripe for an informed update on the fast-changing ETL market, which is precisely what Philip Howard, Bloor's Research Director for Technology, has set out to do in his new report.
In Extract, Transform & Load Philip provides a brief history and ‘state-of-the nation' for ETL, explaining how we reached where we are today. His update on the burgeoning and ever more competitive ETL marketplace will guide you through the complexities and possibilities of ETL. On the way he reviews over 40 different software products, showing which fits best in what circumstances. With this as your reference, you will have the tools you need to understand the ETL state of play and to narrow down your search for the ETL software most likely to suit to your organisation's unique needs - and budget.
"Half my advertising is wasted, I just don't know which half" so said department store innovator and marketing pioneer John Wanamaker nearly a century ago. Now in the 21st Century business application vendors are turning their attention to the Marketing Department and attempting to provide automation and metrics to the $600Billion that Global 2000 companies will spend.
Marketing Automation isn't new, CRM systems have provided basic campaign management for some time in addition to customer database management. Newer and more specialised systems attempt to provide more detailed campaign process management and measurement.
For the IT manager this may mean another prime line of business application being installed and the report shows what systems are available and which vendors are providing them. The report can help you advise your marketing department of what the choices are.
For the marketer the report shows what areas of marketing are covered, from target selection, through campaign definition, media selection and response measurement. With marketing budget forever under scrutiny and always the first to get cut this report may show you how you can justify your most effective methods and maximise your cost and return per lead.